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Welcome to the Outrage Economy. Only the Paranoid Survive.

Pepsi. Balenciaga. Bud Light. Zara. Adidas. One tweet, one broken promise, a one-way ticket to the Marketing Hall of Shame.

The 1-1-1 Rule. Or How to Stay Sane in Hospitality.

Burnouts. Sleepless nights. A career that becomes your entire personality before you notice. Here's the 1-1-1 rule of staying sane.

The Best Sustainability Solutions Are There. Why Can't Hotels Use Them?

Every hotel operator's inbox is full of cheaper, greener suppliers. Most can't buy from a single one. The real reason operations cost so much.

The Sustainability Question With Four Right Answers

Another RFP season, another sustainability questionnaire. Some hand you the acceptable answers to pick from. Here's what happens after "submit".

Hotel Budgeting 2027: What to Focus On

STR's May forecast assumed the ceasefire would hold through summer. It didn't. What the numbers actually say now, region by region.

Welcome to Your Room. Please Don't Steal Anything.

A sign warning against theft at an Arizona park increased it nearly fourfold. Hotels place a laminated price card next to every room item.

Fine Dining. Minus the Fine. Plus a Toddler.

A California restaurant charged parents $327 for a broken card machine. 75% of diners support adults-only dining. Even the parents.

The Elevator Screen Is Not a Marketing Channel.

A guest in an elevator is thinking about their floor. A guest on a beach is thinking about nothing. One of these is a marketing moment.

The Right to Disconnect in the Industry That Never Does.

France deletes your emails on holiday. Portugal made after-hours contact illegal. Somewhere else, your phone buzzes at 10pm regardless.

RevPAR Is Up. Margins Are Down. Bonus Received.

RevPAR is up. The STR report looked good. Then the P&L arrived - labour, OTA commissions, all invisible in the one number everyone's measured on.

GM of the Year. Sponsored by Whoever Bought the Table.

Every year hospitality crowns its award winners. Heavy trophies, expensive galas, humble speeches - and the winners' hotels paid for the table.

The Sustainable Hotel. Front of House, Anyway.

Hotels have made real progress on sustainability - refillable dispensers, recyclable straws. Walk past the lobby. The office hasn't changed.

GEO. AEO. LLMO. It's Still Just SEO.

Google published an official guide to AI search optimisation. The headline finding: it's still SEO. Same signals, one key difference.

A Psychologist Walked Into a Hotel. Nobody Listened.

A 2008 study ran seven messages across hotel rooms. The science was clear. The industry nodded and kept printing the same card.