Hotel Budgeting 2027: What to Focus On
STR's May forecast assumed the ceasefire would hold through summer. It didn't. What the numbers actually say now, region by region.
RevPAR Is Up. Margins Are Down. Bonus Received.
RevPAR is up. The STR report looked good. Then the P&L arrived - labour, OTA commissions, all invisible in the one number everyone's measured on.
RevPAM. The Metric Your Hotel Should Have Been Using Yesterday
RevPAR says nothing about your spa, ballroom, or rooftop bar sitting empty at €0 per sq metre. Here's the metric that measures your whole hotel.
Budgeting for 2027. Here's How to Think About It.
STR projected +4.2% RevPAR for GCC in 2026, published two days before the conflict started. What the data says now, and how to budget for 2027.
The Company That Tells Hotels How They're Doing Has Never Run a Hotel.
The company that tells every hotel how it's performing is a real estate firm worth $16.5 billion. They knew a better metric existed in 2012.
The Ballroom Trap
Your sales team is guarding empty space and calling it strategy.
What Is RGI in Hotels - And Why It's Killing Your Business
RGI compares your RevPAR to a comp set that's rarely fair. What actually matters instead: TRevPAR, GOP PAR, and revenue per square meter.