Welcome to the Outrage Economy. Only the Paranoid Survive.
Pepsi. Balenciaga. Bud Light. Zara. Adidas. One tweet, one broken promise, a one-way ticket to the Marketing Hall of Shame.
Latest
The 1-1-1 Rule. Or How to Stay Sane in Hospitality.
The Best Sustainability Solutions Are There. Why Can't Hotels Use Them?
The Sustainability Question With Four Right Answers
Hotel Budgeting 2027: What to Focus On
Welcome to Your Room. Please Don't Steal Anything.
Fine Dining. Minus the Fine. Plus a Toddler.
The Numbers Room
Hotel Budgeting 2027: What to Focus On
STR's May forecast assumed the ceasefire would hold through summer. It didn't. What the numbers actually say now, region by region.
RevPAR Is Up. Margins Are Down. Bonus Received.
RevPAM. The Metric Your Hotel Should Have Been Using Yesterday
Budgeting for 2027. Here's How to Think About It.
The Company That Tells Hotels How They're Doing Has Never Run a Hotel.
The Ballroom Trap
What Is RGI in Hotels - And Why It's Killing Your Business
The AI Files
GEO. AEO. LLMO. It's Still Just SEO.
Google published an official guide to AI search optimisation. The headline finding: it's still SEO. Same signals, one key difference.
Finally Someone Is Reading Your Press Releases. It's AI.
Every Hotel Is Buying AI. Almost Nobody Is Ready For It.
Your Next Guest Is Asking ChatGPT Where to Stay. Is Your Hotel in the Answer?
The Marketing Lab
Welcome to the Outrage Economy. Only the Paranoid Survive.
Pepsi. Balenciaga. Bud Light. Zara. Adidas. One tweet, one broken promise, a one-way ticket to the Marketing Hall of Shame.
Welcome to Your Room. Please Don't Steal Anything.
The Elevator Screen Is Not a Marketing Channel.
GM of the Year. Sponsored by Whoever Bought the Table.
