The Best Sustainability Solutions Are There. Why Can't Hotels Use Them?
Every hotel operator's inbox is full of cheaper, greener suppliers. Most can't buy from a single one. The real reason operations cost so much.
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The Numbers Room
Hotel Budgeting 2027: What to Focus On
STR's May forecast assumed the ceasefire would hold through summer. It didn't. What the numbers actually say now, region by region.
RevPAR Is Up. Margins Are Down. Bonus Received.
RevPAM. The Metric Your Hotel Should Have Been Using Yesterday
Budgeting for 2027. Here's How to Think About It.
The Company That Tells Hotels How They're Doing Has Never Run a Hotel.
The Ballroom Trap
What Is RGI in Hotels - And Why It's Killing Your Business
The AI Files
GEO. AEO. LLMO. It's Still Just SEO.
Google published an official guide to AI search optimisation. The headline finding: it's still SEO. Same signals, one key difference.
Finally Someone Is Reading Your Press Releases. It's AI.
Every Hotel Is Buying AI. Almost Nobody Is Ready For It.
Your Next Guest Is Asking ChatGPT Where to Stay. Is Your Hotel in the Answer?
The Marketing Lab
Welcome to Your Room. Please Don't Steal Anything.
A sign warning against theft at an Arizona park increased it nearly fourfold. Hotels place a laminated price card next to every room item.
The Elevator Screen Is Not a Marketing Channel.
GM of the Year. Sponsored by Whoever Bought the Table.
