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Bored Hotelier

Bored Hotelier

On a mission to make hospitality great again.

Fine Dining. Minus the Fine. Plus a Toddler.

Fine Dining. Minus the Fine. Plus a Toddler.

A California restaurant charged parents $327 for a broken credit card machine. 75% of diners support adults-only dining options. Even the parents. Hotel fine dining restaurants are still seating the toddler next to your anniversary dinner and hoping for the best.

The Elevator Screen Is Not a Marketing Channel.

The Elevator Screen Is Not a Marketing Channel.

A guest in an elevator is thinking about their floor. A guest on a beach is thinking about nothing in particular. One of these is a marketing moment. The other is just there.

The Right to Disconnect in the Industry That Never Does.

The Right to Disconnect in the Industry That Never Does.

France deletes your emails on holiday. Portugal made after-hours contact illegal. And then somewhere in Asia or Middle East your phone buzzes at 10 pm. Two worldviews, one industry - and a market that expects a reply by 10 pm regardless of what the legislation says.

RevPAR Is Up. Margins Are Down. Bonus Received.

RevPAR Is Up. Margins Are Down. Bonus Received.

RevPAR is up. Occupancy is up. The STAR report looked good. And then the P&L arrived. Labour costs, OTA commissions, compressing margins — all invisible in the one number everyone is measured on. The metric isn't broken. The incentive structure around it is.

GM of the Year. Sponsored by Whoever Bought the Table.

GM of the Year. Sponsored by Whoever Bought the Table.

Every year the hospitality industry produces a fresh crop of award winners. The trophies are heavy. The Gala Dinners are expensive. The acceptance speeches are humble. And the winners — with remarkable consistency — are the people whose hotels paid for the table.

The Sustainable Hotel. Front of House, Anyway.

The Sustainable Hotel. Front of House, Anyway.

Hotels have made real progress on sustainability. Refillable dispensers. Recyclable straws. Locally sourced menus. Now walk past the lobby. The finance office hasn't changed since 2003. And doing the right thing will always cost more than pretending it doesn't matter.

GEO. AEO. LLMO. It's Still Just SEO.

GEO. AEO. LLMO. It's Still Just SEO.

Google published an official guide to AI search optimisation. The headline finding: it's still SEO. Same index, same signals, same fundamentals. With just one thing being different.