Hotel Budgeting 2027: What to Focus On
STR's May forecast assumed the ceasefire would hold through summer. It didn't. What the numbers actually say now, region by region.
Bored Hotelier
Welcome to Your Room. Please Don't Steal Anything.
A sign warning against theft at an Arizona park increased it nearly fourfold. Hotels place a laminated price card next to every room item.
Fine Dining. Minus the Fine. Plus a Toddler.
A California restaurant charged parents $327 for a broken card machine. 75% of diners support adults-only dining. Even the parents.
The Elevator Screen Is Not a Marketing Channel.
A guest in an elevator is thinking about their floor. A guest on a beach is thinking about nothing. One of these is a marketing moment.
The Right to Disconnect in the Industry That Never Does.
France deletes your emails on holiday. Portugal made after-hours contact illegal. Somewhere else, your phone buzzes at 10pm regardless.
RevPAR Is Up. Margins Are Down. Bonus Received.
RevPAR is up. The STR report looked good. Then the P&L arrived - labour, OTA commissions, all invisible in the one number everyone's measured on.
GM of the Year. Sponsored by Whoever Bought the Table.
Every year hospitality crowns its award winners. Heavy trophies, expensive galas, humble speeches - and the winners' hotels paid for the table.