A Psychologist Walked Into a Hotel. Nobody Listened.
A 2008 study ran seven messages across hundreds of hotel rooms. The science was clear. The industry nodded, cited it at a conference or two, and went back to printing the same card.
Bored Hotelier
Every Hotel Brand Is a Myth.
Every hotel brand is a shared myth. The ones that last get their micro-stories right — at every touchpoint, every day. The ones that don't, don't last.
Finally Someone Is Reading Your Press Releases. It's AI.
Good news — someone is finally reading your press releases. Bad news... it's AI.
RevPAM. The Metric Your Hotel Should Have Been Using Yesterday
RevPAR tells you how your rooms are performing. It says nothing about your spa, your ballroom, your rooftop bar or your gym sitting empty at €0 per square metre every single day. Here's the metric that measures your whole hotel - and the formula to calculate it yourself in thirty minutes.
Budgeting for 2027. Here's How to Think About It.
STR projected +4.2% RevPAR growth for GCC in 2026. That forecast was published two days before the conflict started. Here's what the data actually says now - and how to budget for 2027 without pretending anyone has a clean answer.
The Phone Eats First.
Michel Roux put up a sign. No photos, please. Gordon Ramsay went straight to Twitter. Two three-star chefs. Two completely opposite views. One very interesting question for the entire fine-dining industry.
The Most Underestimated Professionals on the Planet
Every crisis hits hospitality first. The jobs disappear overnight. And then the rest of the world wonders why it can't find people who actually know how to handle pressure.