Every Hotel Is Buying AI. Almost Nobody Is Ready For It.
Hotels are rushing into AI. But technology can't fix what management won't face.
Garbage in. Garbage out.
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The Ballroom Trap
Your sales team is guarding empty space and calling it strategy.
What Is RGI in Hotels - And Why It's Killing Your Business
RGI compares your RevPAR to a comp set that's rarely fair. What actually matters instead: TRevPAR, GOP PAR, and revenue per square meter.
Your Next Guest Is Asking ChatGPT Where to Stay. Is Your Hotel in the Answer?
Apparently you can't buy AI's love and trust. It'll be hard work. But it's free: all you need is some motivation and this step by step guide.
Two Guys. One Table. Zero Revenue.
A masterclass in running the least profitable bar in hospitality. Starring two guys, one billiard table, and approximately one beer each.
4 Receipts. 1 Salad.
I don't work for that hotel. I was on holiday. But even I was scared of their finance department. So I signed everything.
Three Resorts. One Beach. One Winner.
Three five-star resorts. Same beach. Same chain. Same guests. One of them sent guests to the competition and paid for the bus. Literally.