Every Hotel Brand Is a Myth.
Every hotel brand is a shared myth. The ones that last get their micro-stories right, at every touchpoint, every day.
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Finally Someone Is Reading Your Press Releases. It's AI.
Good news — someone is finally reading your press releases. Bad news... it's AI.
RevPAM. The Metric Your Hotel Should Have Been Using Yesterday
RevPAR says nothing about your spa, ballroom, or rooftop bar sitting empty at €0 per sq metre. Here's the metric that measures your whole hotel.
Budgeting for 2027. Here's How to Think About It.
STR projected +4.2% RevPAR for GCC in 2026, published two days before the conflict started. What the data says now, and how to budget for 2027.
The Phone Eats First.
Michel Roux put up a sign. No photos, please. Gordon Ramsay went to Twitter instead. Two three-star chefs, two opposite views.
The Most Underestimated Professionals on the Planet
Every crisis hits hospitality first. The jobs disappear overnight. Then the world wonders why it can't find people who handle pressure.
The Company That Tells Hotels How They're Doing Has Never Run a Hotel.
The company that tells every hotel how it's performing is a real estate firm worth $16.5 billion. They knew a better metric existed in 2012.