The Sustainable Hotel. Front of House, Anyway.
Hotels have made real progress on sustainability - refillable dispensers, recyclable straws. Walk past the lobby. The office hasn't changed.
Bored Hotelier
GEO. AEO. LLMO. It's Still Just SEO.
Google published an official guide to AI search optimisation. The headline finding: it's still SEO. Same signals, one key difference.
A Psychologist Walked Into a Hotel. Nobody Listened.
A 2008 study ran seven messages across hotel rooms. The science was clear. The industry nodded and kept printing the same card.
Every Hotel Brand Is a Myth.
Every hotel brand is a shared myth. The ones that last get their micro-stories right, at every touchpoint, every day.
Finally Someone Is Reading Your Press Releases. It's AI.
Good news — someone is finally reading your press releases. Bad news... it's AI.
RevPAM. The Metric Your Hotel Should Have Been Using Yesterday
RevPAR says nothing about your spa, ballroom, or rooftop bar sitting empty at €0 per sq metre. Here's the metric that measures your whole hotel.
Budgeting for 2027. Here's How to Think About It.
STR projected +4.2% RevPAR for GCC in 2026, published two days before the conflict started. What the data says now, and how to budget for 2027.