4 Receipts. 1 Salad.

Let me set the scene.

I'm at a resort. I order a salad. A simple, normal, unremarkable salad.

What follows is not simple, normal, or unremarkable.

First comes a micros check. I sign it. Write my name. Write my room number. Even though I already told the server — clearly, at the beginning — that I'll be paying directly. Not posting to the room. Cash. Card. Whatever. Just not the room.

Then comes an identical micros check. Same fields. I sign again. Write my name again. Room number again. For the same salad. That I'm still not posting to the room.

Then I tap my phone to pay. Apple Pay. Done in a second, encrypted, secure, the most frictionless payment experience ever invented.

The POS prints a slip.

The associate slides it across to me.

I look at it. Right there, printed clearly on the slip in black and white, it says: "No signature required."

The associate points at those exact words.

And then asks me to sign it.

I sign it.

He prints the customer copy. Slides that across too.

I look at him.

He looks at me.

I sign that one too.

He takes it. Keeps it. Files it away somewhere, presumably in a folder that exists for no reason, maintained by no one, reviewed by nobody, for the rest of time.

Four signatures. One salad.

Why does this happen?

I asked.

"Finance department said so."

That's it. That's the whole answer. No further context. No logic offered. No visible discomfort at the absurdity of the situation. Just — finance department said so.

And here's the thing — the waiter isn't the problem. He's doing exactly what he was told. He probably thinks it's ridiculous too. But nobody asked him. And nobody asked why.

That's the problem.

Somewhere, a finance manager issued a directive. Maybe it made sense once — an audit requirement, a reconciliation process, something. Or maybe it never made sense and just never got challenged. Either way, it traveled down the chain, reached the restaurant floor, and became gospel.

No one questioned it.

Not the restaurant manager. Not the F&B director. Not the GM who presumably eats at this restaurant and has signed a few too many receipts for his own lunch.

Nobody stopped and said: wait, we're asking guests to sign a slip that literally says no signature required — should we maybe look at this?

This is the same culture of nobody questioning anything I talked about in One “No”. Millions Lost.

This is what happens when management stops asking why.

A culture that just executes without thinking isn't efficient. It's dangerous. It quietly fills your guest experience with small, absurd friction points that individually seem minor and collectively scream: nobody is paying attention here.

Your guest doesn't care that it was the finance department's idea. They care that they just signed four pieces of paper for a Caesar salad and are now questioning every decision that led them to this resort.

The best managers are the ones who regularly walk the floor, go through the motions as a guest would, and ask uncomfortable questions.

Why are we printing this?Why are we asking them to sign this?Who actually looks at this copy?What problem are we solving here — and are we actually solving it?

Question everything that touches the guest experience. Especially the stuff that's been "just how we do it" for years.

Because your guests are questioning it.

Trust me. They have time to think about it.

They're busy signing receipts.

Small friction is still friction. And friction is the enemy of a great guest experience.